Navigating Industry 4.0
with Human Agency
We monitor macro trends with a focus on finance, wellness, organizational development, and human agency. We support clients with insight (market, customer, competitor), strategy (outcome-based decision-tree frameworks), and GTM (narrative structure, launch sequence, and stakeholder relations).
Cycles Of Success
Research, Plan, Execute, Observe.
Learn, Adapt, Innovate.
Iterate, Optimize, Disrupt.
Rinse & Repeat.
Because success happens in cycles.
Serving the needs of companies seeking commercially relevant real-world insight for actionable intelligence.
The Cyclic Growth Funnel
Click through the tabs to browse the endless opportunities
Strategy of Funnel
Risk Management
Mitigate risk by exploring assumptions on market trends and critical success factors. Startups fail when they don't seek to learn what they don't already know.
Customer Discovery
Target audience profiling (including one-to-one interviews) to understand their 'jobs to be done' with regards to your product.
Journey Mapping
Plot the steps each type of customer takes via acquisition, activation, and retention. Find gaps to experiment with new user flows.
Product Planning
Determine 'problem solution fit' via real-world interviews with potential product users and then test hypothesis with prototypes. The R in R&D.
Value Proposition Design
Start with a variety of value propositions (refined via customer interviews) to hone a proven sales message fit for market.
Brand Positioning
Not just logo design and color palettes! True branding comes from the position the brand holds in the mind of the market.
Industry Research
Public Access
Premium Wellness Tourism for Longevity — The Mega Trend We All Need And No One Believed Possible
Due in Q4 2025
Crypto Capital Markets — The Structure & Trajectory Of A $100 Trillion "Too Big To Fail" Mega-Industry
Due in Q3 2025
Modern Organizational Development — Growth, Strategy & Leadership in the Age of Automation
Due in Q3 2025
The Decentralized Autonomous Marketplace — A Modular Platform For Maximum Collaborative Agency
SingularityNET Deep Funding
Rise of a Cognitive Ecosystem — plotting a matrix between 'accelerationism' (speed, efficiency & tech innovation) and 'augmentation' (enhancing human abilities)
Introducing the Cyclic Planner — How Leaders Plan Major Initiatives & Coordinate Team Priorities
Web3 Organizational Development — The 5 Challenges of a Web3 Startup for Traction & Growth
Decentralized Autonomous Organizations — The DAO's and Don'ts Of Web3 Organizational Development
Helios Web3 VC
Startup Fundraising — Key Lessons From Leading A 45-Project Web3 Startup Incubator
Helios Web3 VC
The Futurist Survey — how futurists viewed the future as of 2022.
Helios Web3 VC
Web3 DAO Grant Programs — The Eden Community and a Race To Oblivion?
Eden on EOS
Customer Service & Call Center Challenges — Primary research with dozens of Customer Service Directors throughout the UK's 1,000 seat service customers
Sabio with support from the CCA, UK
Marketing Project Management — A framework for reliably creating a sustained and significant competitive advantage
Marketing Project Management Org
Copy The Sells — Exposing the Link Between Your Marketing Success And Your Copywriter Selection Process
Search Engine Optimization — The Fuel-IT Way (outdated for today but the principles still apply).
Fuel-IT Agency
Most of our research is done privately to support a company's competitive advantage, thus can not be included here.
Called an ‘A3 Report’ in Lean Management. This report is a large spread summary of the clients market landscape and product category, leading to their growth challenge and options for go to market strategy. On the right side it becomes highly specific with a possible general plan including campaigns, content ideas and channels. The report ends with key points on possible team expansion.
If you are ‘in the market’ for having some market research or business analysis done, get in touch.
Measure Twice, Cut Once